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The AMAs are nothing more than a marketing gig. All the nominees and awards are voted on by the fans to those with the fans that are willing to sit for hours and vote over and over for them win. These acts are well-known because they are the ones the music industry is investing heavily in because they need catchy singles to make money.
Most pop music these days is manufactured. A producer works with three songwriters and a couple of other people who make a beat then they cut and paste some random lyrics and they have a singer sing them. Of course, it's more important that the singer looks good and be hot than actually be able to sing well.
Pop music in the modern era is no different the Pepsi or Oreos. It is a manufactured product designed to make you happy. The AMAs are essentially a 2 hour (or however long they last) commercial for those products.
There are plenty of good bands and acts out there making good music, but many of them are not as popular as someone like Selena Gomez because they don't have a massive corporation trying to sell them.
As an example. Selena Gomez's most recent album has 11 songs on it. There are 23 different credited songwriters and 17 different credited producers on it. Pretty crazy. Meanwhile, folk rock band The Head and the Heart wrote all the songs on their record and used 1 producer.
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