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As a cam site our sales are in a normal variance band.
If you normally make 20 sales a day it could vary a lot. I mean as much as 10 -30 sales.
The smaller the daily conversions are --- the greater that variance will be. 1 or 0 being 100%.
Your sales may not be shaved if the pattern is ups and downs -- that is natural -- so is the occasional blank day.
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