Quote:
Originally Posted by movieguy
Keep in mind, this is x-art. Even if their ROI per scene has dropped because they are no longer at 50k subscribers, they probably still have tens of thousands.
For most mature, relatively successful sites, content costs should not play a huge role in their expenses.
The fact x-art - a brand known for pioneering glamcore in the online industry with incredible, self-produced content - has resorted to buying licensed content, it is more indicative of product management issues. The licensed scene isn't similar to any of their previous work, except to the really old days when they had solo videos of girls gyrating by a pool.
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No content isn't the main part of the costs. Affiliates/traffic is. So why not cut that?
They will bitch and moan non-stop and not see the long picture. Take a cut or lose sales.
How many sites have spent too much on affiliates and too little on the product leading to poor retention and conversions?