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There definitely is a demand from those outside of Japan to get physical AV media. I think you've a good idea especially with also allowing users to buy used titles which do sometimes go for pennies. There are other sites that are based out of Japan that sell abroad, but none do the used angle so best of luck there. I do know one site not based out of Japan that seems to sell tens of thousands (or more) titles, but they're all just DVD-R's which brings their legality into question.
Promotion though may be tough. The best thing would be banners promoting your site being put on sites affiliates run, but your options are limited to pretty much blogs nowadays.
If you're just selling the titles as a third party (ie, you do the shopping for the customers at places like Rakuten, Amazon JP, etc.), then you probably don't have deals directly with the studios (and please correct me if I'm wrong here) so you couldn't give affiliates images and videos to use.
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