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My take on people like Gary V:
If you think 90% of what he says is common sense or even snake oilsmanship, find that 10% that you can adopt as your own...or the 5-6 lines that resonate w/ you and help you remember when you have to push a little harder.
He's a very polarizing character, pay no mind to that, watch a couple of his videos and find your 5%-10%. If you're paying attention to superficial things like his accent, ego, attitude, etc. you're doing it wrong. Watch it for the content and the message with an open mind.
And as a side note, if you want more hands-on advice, just grab one of his books. Jab jab jab right hook is a good example (although a little outdated by now), very quick read with many case studies and concepts.
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