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I believe that direct selling cams from display advertising is at best an uphill battle and at worst impossible.
A lot of live cam revenue comes from upsells. The average porn surfer isn't like "how do I pay to watch this girl live", and blasting them to a grid of average looking "currently online" models is not going to make anyone enter an email address let alone pull out a credit card.
You gotta get them in the door with something a lot more exciting! Most dating sites monetize with live cams because "fuck your neighbor" is a lot more enticing on the frontend than "watch this girl with a dildo", yet only one of those things ends up being possible...
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