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i once talked to an investor with a turtleneck who had alot of money about a new concept: What if we create minimalistic sleek looking laptops and smartphones, using the same parts as all other pcs and smartphones... but sell them for 3 times more than the competition just because of clever branding.
He said "no customer is that stupid and pretentious" and left.
A couple of years later i saw the guy, still in that same turtleneck, on TV presenting the launch of my idea. Asshole.
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