View Single Post
Old 01-20-2017, 12:49 AM  
Paul Markham
Too old to care
 
Paul Markham's Avatar
 
Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally Posted by Konda View Post
Impossible, there is no way you can do this yourself and make more than a network like for example Exo or TJ can make you. They have 100s of advertisers all targeting different GEOs, devices, keywords, etc. There is no way you can do that yourself.

I do agree, there are lots of shady advertisers/offers and the networks might take some cuts here and there, and that's not a good thing, but looking purely at earnings per impression there is 100% no way you can manually/internally make what an ad network would make you.
It relies on ratios and cuts the brokers take.

GE isn't looking for 100s of advertisers all targeting different GEOs. He's looking for what's best for his traffic. I'm sure he's able to look after Devices and Key Words without a broker.

Quote:
Originally Posted by Konda View Post
Don't bother talking sense into Paul, he lives in a different reality.
To talk me around to your POV, you have to come up with a good argument.
Paul Markham is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote