Quote:
Originally Posted by DarylDixon
Hi! I have been trying to figure this out - For businesses buying traffic, isn't bot traffic a concern?
I work at a company that sells bot traffic protection solution and has a few tube sites as its customers. From what I understand, businesses lose a lot of money to fake traffic while buying traffic. This fake traffic also degrades SEO and increases the load on servers.
But we haven't got enough inbound leads - Is it because the tube site owners that buy traffic do not worry about the bot traffic? Or is it that they get sources to buy all genuine traffic?
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that can have different reasons.
bots ARE a huge problem and a lot of them are caused by advertisers (funny isnīt it?).
so a very good fraud protection is a MUST HAVE on every network.
another problem CAN be if a network have too many small publishers. imagin if a big publisher with 2 million click per month make even 100 selfmade clicks it is not effecting nothing.
if a network needs 5000 advertisers for 2 million klicks and each makes 100 fakeclicks it will change the result DRAMATICLY.
i could not read in your post if you ASSUME to have bot-traffic or if you KNOW it.
if you just assume, I would try to make that sure but also look on other factors because from my own network i know, that 95% of bad conversions are caused by wrong ad strategies.
greetings
thommy