Quote:
Originally Posted by DarylDixon
Thanks Thommy for reassuring that bot traffic IS INDEED A major pain point. What do you suggest - Do all traffic buyers buy a bot traffic protection, or is there a lack of fraud protection providers and so buyers do not discover the right products?
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ojeh - if i start to speak about that i think gfy have to order some more discs for the additional needed webspace. but i try to concentrate just on a few points.
1st of all there is no really a 100% working bot-protection and one reason for that are trafficbuyers themself.
there are a huge numbers of "services" out there where mediabuyers and advertisers can investigate where are what banners leading to what landingpage on what websites are they shown and how long. to get this information they have to pay a membership (not a cheap one) and after that they are able to copy the banners and landers and even find the link to the affiliate programm. then they are setting up copies of this campaigns.
but HOW can such a service get on that informations? that is what these kind of advertisers should ask them self.
this services are sending thousands of bots (and try to make the look as human as possible) these bots are "clicking" on every banner they find - going to the landingpage and collecting all this informations. the funna part on that is, that they will do THE SAME with the copied campiagn.
i alone have in my small network around 22.000 IPs from such bots what are not even dedected by google.
google is quite good in bot recognizing but they are far from 100%.
but even when you block them all you would not prevent the clicks from small publishers, because the are no bots they are human and that is a much bigger problem what you as an advertiser can not resolve. the only one who can manage that is the adnetwork itself.
i will and can not explain HOW this is be done but you can be sure that there are a few very effective things a network can do against it.
if your problem is only based on bots you can quite easy use google technology (even analytics have such options). and sure you should collect the informations you get with the click from the network you buy and complain it. believe me it is not that the networks do not give a shit on that - most of them are VERY interessted to block the cheaters.
so i doubt that you can find a lot of interessting people on the publishers end because they are happy for every bot-view or click they can make money with.
they do not look longterm enough to see that at the end a price is a question of delivered quality. they will double up the adspots every year to keep going with the falling prices.
the ad networks are another thing and also big media buyers might be interessted where they get fucked because it is their money they lose.
i can not say that it is a huge problem for me because i am doing all i can since years against it and i think that 95% of the traffic is clean from that shit.
but i know that there are many other networks around who have that problem in a much bigger dimension and I personally think they and the mediabuyers are the people you should focus on with your product.
greetings
thommy