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It's pretty damn brilliant on the marketing level. Taking a German brand and revamping it by revamping the Easy Rider, ZZ Top, and Hell's Angels etc images, in a short commercial. They didn't re- invent the wheel in this one (Dennis Hopper in the 90's Ford commercial as one fellow member mentioned), but the messaging works. The camera work. editing, and design are always a pleasure with these guys too.
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