Quote:
Originally Posted by DarylDixon
Hi! I have been trying to figure this out - For businesses buying traffic, isn't bot traffic a concern?
I work at a company that sells bot traffic protection solution and has a few tube sites as its customers. From what I understand, businesses lose a lot of money to fake traffic while buying traffic. This fake traffic also degrades SEO and increases the load on servers.
But we haven't got enough inbound leads - Is it because the tube site owners that buy traffic do not worry about the bot traffic? Or is it that they get sources to buy all genuine traffic?
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Bot traffic doesn't convert, which should affect overall CPM. So it works out the same in the end; if half the traffic is bot traffic, you only end up paying half the price.
In theory anyway. But I have to imagine this is why your company is having trouble getting clients.