Quote:
Originally Posted by wankawonk
Bot traffic doesn't convert, which should affect overall CPM. So it works out the same in the end; if half the traffic is bot traffic, you only end up paying half the price.
In theory anyway. But I have to imagine this is why your company is having trouble getting clients.
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well you are right but it is not ONLY the bot traffic what causes that. also CPM ads what are placed in footers and other unseen places or even techniques to hide banners for the user are reasons to not only half the value.
i am in this biz since 1997 and since that time CPMs dropped around 99%
@daryl: sure i will contact you this days after i finished some things from my priority list
greetings
thommy