Quote:
Originally Posted by videosc
Thommy, I have a few questions for you:
1. Should I link directly to a sponsors join page or to their tour page?
2. Have you ever heard that using link cloaking can hurt sales? I have one blog where the links are not cloaked and another where they are and the uncloaked links seem to convert a little better... not sure why.
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to 1: it depend what you make a user expecting (linkphrase/banner= key - targetpage = door)
for my experience there are just a few things what you can define as "rules"
a. a user HAVE to see what he is expecting right away and not have to search for it on the target page
b. a target page with tonns of different contents and text will lead lead many users to closing the page immediately because it symbolize "too much - too complicated"
b. as clearer your message is as more clear have to be the landingpage. i.e. you can use a "face" but the click have to lead to this face and not to another. you can simply "FILTER"
the users preference to use more than one face (mabe 2 or 3 to chose from) and lead everyclick to the matching face.
to 2. i do not really mean what you mean with "link cloaking". cloaking usually means to show one IP (or a search engine) something else as you show the user.
it can be also used to hide an affiliate link but i do not really know what that should be good for exept to strength the affiliate-programms landing page.
greetings
thommy