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There is a LOT to get right... color, though it can matter,... it is definitely not even close to the top of the list. If you're not testing everything from the layout, to the message/copy, to images/buttons, button text etc etc etc etc etc you're a fool. Each factor carries weight... one done well can cancel out 3 done poorly. 1 done poorly can cancel out 3 done well and so on. There is no single important factor and a website/content/copy/design/ads/landing pages and so on and so on have to be looked at holistically.
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Yes, fewer illegal immigrants working equates to more job opportunities for American citizens.
Rochard
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