wankawonk

Recently I implemented "Accelerated Mobile Pages" on my websites (including pornharmony.com, pornado.co, tubesafari.com, and others). I was interested to see if it would have an impact in my google rankings.

TL;DR: Overall, accelerated mobile pages have caused me to have a worse bounce rate, and lose google traffic.

Because you can't use javascript, the accelerated mobile versions of my pages are less engaging. You don't get thumbnail scrollbooks, ajax-scrolling for new search results, or search filters. You have to go to the main site for those. Also I think it might be off-putting to users that the pages are served from google's cache; google adds an "amp" header that's different than in their normal browser which might make them wonder about security or tracking or something. It's unusual for porn, at any rate. So bounce rates were higher on these pages.

I saw organic traffic growth stagnate since I launched them, and today I took a big hit. I have to assume it's because the bounce rate is so much worse on the AMP version of pages. So I've now removed accelerated mobile pages from my websites.

I thought some of you who are considering implementing accelerated mobile pages on your sites might be interested in my experience. Thanks for reading!