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85% - 95% of your advertising dollar is wasted.
Ad blockers have lessened all ads viability (lessening CTR rates) that are from known networks and affiliate programs.
Ads need to be hosted on the 1st party publisher's server. Tracking these type of ads is not reliable.
If you are an affiliate: host the sponsors' banners on your server and obscure the links to search engine robots (if you can anymore).
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