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Old 08-08-2003, 05:29 PM  
Rand
Industry Vet
 
Industry Role:
Join Date: Jan 2002
Location: Santa Monica, CA
Posts: 2,663
Mutt,

Did you even read my post?

I'm personally not a fan of opt-outs either. I don't want to have to tell anyone I "don't want that" or I get it by default. That's one place where I think JMM and I agree. He also went on to explain a real-world brick-and-mortar situation where an up sell took place which is exactly what I was talking about in my post. Up-sells, cross-sells, whateveryouwanttocallthem sales happen in all types of markets and are not unique to the adult industry or even to online purchases. The reality is what it is. Re-read my previous post and I think you'll see what I'm getting at. I'm not trying to promote anything here and I don't want to explain everything in detail 'cause it's Friday and I want to go home now.

Let me say it again, whatever my opinion (or yours) is about these types of sales doesn't really matter if the program itself is able to remain within the established and ever more stringent ratios. That's the bottom line. If so, great. If not... bye bye cross sells -or- bye bye business. It's pretty simple really.
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