Quote:
Originally posted by Bubbczar
One thing you guys fail to realize, we are currently operating within compliance with the Visa ratios of 2.5% and will be within their ratios of 1% when the time comes to be under 1% we will answer that call as well. If you hadn't heard most of our clients are alrady under 1%. So many companies aren't around because they couldn't make these ratios and where not doing crossells or the "evil unchecked boxes". I think the fact that you make such statements without processing with us is sad,. I would guarantee that I could find a several companies using crossells that has a chargeback ratio much lower than yours. Does that mean that you are more of a crook. in your rational, I would say yes.
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The point is that this is not just about VISA/MC compliance. This is about ethics and providing the surfer with a clean, honest experience without deception.
First and formeost, your text says CLICK HERE, yet you have already clicked there for them. That, in my opinion is deceptive. A surfer, who is NOT as savvy as those that work on the computer and the internet all day, might EASILY assume that the check mark ALREADY IN THE BOX, is simply there to show them where to click. Many might think that if they don't ACTUALLY click it, it wasn't clicked.
I could go on and on, but it seems pointless. I am a FAN of cross-sells. I use them myself. However, I only use unchecked boxes that the surfer must check to actively OPT-IN. In my opinion, that is the only honest, ethical way to do it.