View Single Post
Old 03-29-2017, 01:27 AM  
Barry-xlovecam
It's 42
 
Industry Role:
Join Date: Jun 2010
Location: Global
Posts: 18,083
You have to measure conversion sources by cost of customer acquisition.

In other words;

if 30K bulk ads convert 1 customer @$5/K the customer cost you is $15 to acquire
and his customer lifetime spend will average $500
your gross profit (revshare) is 30% of that or $150.

Your customer acquisition cost is 10%

SEO is hard to weight for reason that it is time intensive.
There are other intangibles of time spent value to figure in.

On a raw analysis SEO is the best conversion rate depending on the efforts spent.
  1. SEO
  2. AdWords
  3. Other directive ads
  4. email
  5. social media
  6. bulk ads

However, conversion rates do not reflect true customer acquisition cost.
Different media ad sources may have different customer lifetime spends resulting in varying gross profits per customer acquired.

Bottom line there is no absolute answer. We scale out with multiple customer acquisition strategies.
Barry-xlovecam is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote