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Confirmed User
Industry Role:
Join Date: Feb 2003
Location: Italy
Posts: 86
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Shake from the ground in the adult industry!
I've written this thread on a very small and niche forum, but I tought i had to share it.
It was because making a sale on a paysite is going harder than ever so many affiliate programs close and shut down websites considered unprofitable, leaving webmasters without the already poor income.
Problems are mainly on user's side (p2p, tubes, etc...) I think there's responsibility from the producers' side too, mostly about the quality of the content and the servces.
Adult industry very often forgets that this business is based on users' addiction to porn. This addiction, like any other, is supposed to grow and evolve leading the productions to face it sooner or later.
This means the content needs to be niched and evolved to satisfy the always more specific request.
That's why we should ask to our affiliates to evolve in some way.
We are stuck to the same marketing strategies from 90's. The only change is in the connection speeds.
But do you have different emotions watching the same scene in 360p or in 8k?
So I strongly suggest a big change of direction in the Industry itself. But the industry will never change untill webmasters change, because we are, at the end, the real engine that moves the masses to the porn.
So, assuming user's addiction as a matter of fact, let me give you a an example.
The Gonzo Scenario: this kind of users are the more addicted and the hardest to convert since they just look for sex, no strings attached.
1) The user likes to watch tranny content. Bug tubes like XVideos or PornHub are so damn filled of this content that trying to re-sell it in higher resolution is useless.
The conversion ratio is basically ZERO.
2) Once the user gets addicted to "just shemales being fucked" so he looks for sex scenes of shemales with huge cocks or maybe asian shemales with micro dicks being fucked.
This is where the paysite could start converting. But the quantity of free content is still very much, so he keep fapping on tubes.
Conversion ratio would probably be around 1:100,000.
3) Once again he gets addicted to sub-niche so he looks for micro-penis asian shemales being fucked by huge black dicks.
Now the content becomes a bit less and the search for it becomes a bit more complicated. The user starts considering to buy access to paysite, especially if the search for the sub-niche takes more and more time. For now, let's assume he will still find tiny content on tubes and fap on it.
Conversion ratio could probably be around 1:10,000.
4) One more possible step would be looking for small dicks asian shemales fucked by BBCs and prostate cumming hands-free.
At this point the content will be so few that the user will watch the same tiny and hard to find content again and again. That's where the paysite becomes the turnover. But once again let's say the user is resistent so he faps always the same ones. In this case the time will do the rest: once the videos won't be enough he will start feeling unsatisfied and looking around but find nothing and give up buying access.
The conversion ratio could probably be around 1:1,000.
5) There could be much more steps to consider but let's consider just one more: small dicks asian shemales gangbanged by several BBCs hands-free prostate cumming in double-penetration with final bukkake.
This step is so unique that the user will search for days if not for weeks to find not-even-close content. This kinda paysite will exist for a very limited audeince, but be SURE 100% the user will buy an access.
The conversion ratio could probably be around 1:100 or even better.
I runned a 1:18 conversion with an ass-licking-rimming-dorms-lesbians-cheerleaders-teens niche site in the late 2013. I pobably invented that niche but the !
Now let's analyze the criticism:
a) The income wouldn't justify the costs.
I agree, but consider that people is always ready to pay to satisfy sex needs due to addiction.
a) Too niched is for too few people.
Wrong, consider that the more we go on the more people is connected to the internet, the more potential customers come up. The world population growth...
c) Such niched content doesn't exist
It can exist or it can be made. Serious studios have serious performers with serious contracts. Hiring 15-20 performers and shooting 3-4 scenes with each performer would end up in having up to 100 scenes, hundreds hours of takes and releases, meaning more than 6 months of rebills by releasing a scene every 3 days on a user-basis model. Up to one year by releasing once a week.
d) Once the content get's shared...
I agree, but only partially. Once the content get's shared it's the end of it, but consider that few specific well-known scenes means a simpler and quicker way to get them removed from tubes.
This was the old school.
Now my own view of the porn industry future.
The Fantasy scenario: this kind of users are less addicted but thanks god they are way more than gonzo ones and easier to be converted into sales. Most of people approach at porn as a joke, moved by simple but very powerful erotic dreams.
1) The user likes to dream about sex so looks for scenes where there's a story around sex. Let's say he looks for MILF content. All that the user needs to do is to type the tube's domain into the browser and he is done!
The conversion ratio is obviously ZERO.
2) After a bit the user starts to be annoyed by always the same MILFs walking naked on pool attracting the muscled pool boy to fuck him. He starts looking for an involving reality story of a MILF catching the inexperienced stepdaughter having sex with her boyfriend and ending up teaching her how to please a man by helping her to fuck the boy.
Reality King produced so much of this content that all other productions copied them. So tubes are full of this stuff.
The problem, in this case, is in the self-conclusing scene which is still too centered on the sex and still not enough on the story.
What if the scene doesn't end and sends to the next episode?
What if the scene doesn't end with the usuam cum-on-face but with an history twist leading to a presumable but not sure next scene or a "To be continued"?
Big productions still make self-conclusing stuff with no big involvement.
3) Assuming to follow my idea of content, let's say that the user is now engrossed into the MILF story. He starts looking for an interaction between the MILF, the teen and the boy/boys man/men.
The next step would be to enlarge the fantasy to a more complex interaction, so the user looks for a story. Let's say he wants to see the MILF falling in love with the teen but this sex-love isn't returned, so MILF has to chase away the boy making him cheating teen with teen's best bed-friend making the teen catch them in action.
This is where the porn productions leak alot: they usually bulid a scene or a movie all the same way: a bit of story at the start, many many many many sex positions and always the same cumshot end.
They don't think out of the box by developing scripts in a more TV-Series fashion. Someone would say that if you look for specific actions you'd better to go to a webcams site, but that's not a story model, that is more a Porn 3.0 model. Having a story to follow is a different thing. A well done and complex script is more involving than any kind of live cam or well-done movie.
With such an evolution I'd bet conversions would be simply great.
4) The more complex the user's fantasy goes the more involved the user is, so now it comes what I call the "Porn 4.0".
Let me immagine that good production houses could build big member sites and inside them they could build an entire community of porn-watchers able to interact with the website and between each other.
I've seen lately very few (but very smart) porn productions getting requests from the users in order to build the content tailored around the specific requests.
I know that doing such thing for each user would be impossible and absolutely non-profitable, but building a community where people can interact and discuss about the evolutions of a story, maybe finally voting for 4-5 possible story evolutions (or better to give them different evolutions based on the taste of each slice of users) would bring the user experience to the real next level by meeting the tastes of the most.
In this scenario conversions would be very very high since they would exactly meet the user's needs.
5) Now, please, let me think BIG.
Let's say a production could give many things around the content by giving the access to a higher price. An example:
User buy acces to bigpornsite.com for a fixed quarterly access (3-4 months, no monthly and/or rebills) for $99,90 or a longer, a 6 months for $149,90 or yearly for $199,90 and gets exclusive access to:
- previous productions (stuff already got killed by tubes but in hd).
- current production porn-series.
- community where you can discuss and choose the story evolution.
- backstage content, pornstars interviews and extras.
- live streaming during the production & shooting days.
- bids for scene stuff (dress toys ecc..)
- tickets and invites to porstar's events and clubs.
- mobile content and apps.
- 3d vesions of the content.
- getting the original DVD/BlueRay at home or 1 month extra access.
- combine different offers by selecting the content or buy on demand
you got the idea!
This way you can keep any paysite/affiliate/user up and running and build a solid basis to the future. I know this involves investments and needt brave people to make it reality, but it all starts from us.
Untill we ask for something that shakes the whole adult internet, big productions will keep producing the same old shit again and again.
At least this is my opinion and I'd like to know yours.
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