Quote:
Originally Posted by XSAXS
Interesting take. Mostly on track.
But I don't think it's as black as many think. Here's the deal...
I watched the Cubs game in Chicago last night. It was rainy and 40 degrees. Super cold. Super windy. And the stadium was packed with 41,000 people who paid between $25 and $200 per seat + parking + dogs + beer +++
And here's what I'm thinking.... EVERY HORNY DUDE in that stadium jerks it on the daily.... the reason they're not buying our product is because we're not offering the RIGHT PRODUCT.
Offer the right product -- to the right guy -- at the right time -- and he will endure almost any inconvenience to buy it.
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Oh, finally an answer that makes sense.
This is what I was meaning with my example, but on a larger scale.
The industry stopped trying to understand consumers tastes and started to impose them.
That's where the problem is.