Quote:
Originally Posted by Bladewire
Typical sales pattern every year. Next year do extra promo stuff the beginning of the last week of March to compensate for the dip you'll see beginning of April.
Beginning of April people are reminded of the following events in April:
Palm Sunday April 9
Passover April 10-18
Easter April 16
Taxes April 18
(all dates are for 2017)
So people are not buying as much & going through bills and cancelling extra expenses & focused on being pure and paying for holiday expenses, travel, etc., just like before Christmas. So your rebills are going to be down next month, as usual.
Good news is if you send out promos Monday morning you'll get a nice bump from guys done with the stress of the holidays and wanting to unload Monday night after work.
You'll also see bumps the last week of April to first week of May from guys who get their electronic refund from filing taxes on the 18th. Yes these people do exist, a lot, so keep doing heavy promo and be seen those weeks. Good luck everyone and Happy Holidays! 
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All excellent points. And as I said, I have years of data to back up these numbers and facts.
I have a mass mailing set to go out Monday morning so a post-Easter bump would be much appreciated.
And it's true about May, too. The second worst month of the year is Spetember FYI.
