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The more this business matures the more it will decline for those who think webmastering it marketing. Those who think it's only about getting hits to their site, who have to worry about SEO, links, etc.
Traffic are millions of humans who want to see something that inspires them to buy and just giving them a link or landing someone on a site, no longer cuts it.
I've said it before and will say it again. Getting traffic is the easy part, converting it is what's hard and if you can't afford to pay for traffic and/or create something that inspires people to buy. You're no longer going to find it easy to make a living.
Google, FB, YT, down to Youporn aren't great because they have traffic. They have traffic because they have something people want and need.
Worrying about weeks, months or seasons shows you have no buffer for the lean periods that happen every year.
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