Quote:
Originally Posted by Paul Markham
Selling is selling and it always has ebbs and flows depending on the seasons. More so when selling products people don't need. Monitoring sales against the same period in previous years tell's one whether they're on target for the entire year.
Today online selling is maturing and as you point out traffic is no longer as important as the content that inspires people to click a link, look at a site/product and that in terms inspires people to get out a credit card. More so when a product requires a monthly membership fee. Or when that product is sold by 100s of other sites, just by changing the colour, texture, etc of a product doesn't make it unique. A green lawn mower mows as fast as a blue one, neither are unique. They both do the same job. The skill is in marketing and selling one as better than the other.
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Paul seems to get a lot of flak, but like him or not, what he wrote here is really sound advice--especially the second paragraph. Some of what we do at ZENRA I think is rather similar to The Porn Nerd (licensing out older content, but packaging it in a new way), but what we do to make it 'unique' is the way we show it (professional subtitling, detailed reviews, good and many screenshots, etc.).
There's always going to be ebbs and flows in traffic and in sales. Sometimes you'll have great traffic days and even weeks that don't correspond to good sales. You'll have periods where your analytics are all solid, but for some reason "the fish ain't biting' and sales don't come in.
Regardless of the time of the year, people are going to get horny and eventually they'll bite. Just keep working hard and don't fret too much at your sales spreadsheets.