Quote:
Originally Posted by ZENRA
Paul seems to get a lot of flak, but like him or not, what he wrote here is really sound advice--especially the second paragraph. Some of what we do at ZENRA I think is rather similar to The Porn Nerd (licensing out older content, but packaging it in a new way), but what we do to make it 'unique' is the way we show it (professional subtitling, detailed reviews, good and many screenshots, etc.).
There's always going to be ebbs and flows in traffic and in sales. Sometimes you'll have great traffic days and even weeks that don't correspond to good sales. You'll have periods where your analytics are all solid, but for some reason "the fish ain't biting' and sales don't come in.
Regardless of the time of the year, people are going to get horny and eventually they'll bite. Just keep working hard and don't fret too much at your sales spreadsheets.
|
Most online people like to believe they have invented something new when in fact the only new element is the webmastering. Marketing is highlighting a product or services benefits in a way that appeals to the customer. The problem comes when 10,000s use subtitling, detailed reviews, good and many screenshots, etc. To show their different content. In the end it's a person doing something sexy
to the customer. Offline they got away with this approach because the customer rarely saw the video before buying, except in booths he paid to use. Today sample videos make all those elements obsolete. The sample video has to do the marketing. And there what most people do is take a clip from the scene, which is similar enough to all the other scenes to lose most of its marketing and individuality. In the end, it's just another porn scene isin the sae genre.
Making something unique means giving it a feature that appeals to customers which other products don't have.