Getting a trademark is easy - well sorta.
You can do it yourself but I wouldnt recommend it. If you make a mistake, you will need to start over and pay the filing fee again, depending on the mistake.
And if your TM does go through and is registered, then the spending really starts in defending it.
If you didnt register it correctly, your TM will be easily defeated and your registration will be cancelled. Which means all that money you spent defending is gone and so is your TM.
Getting step #1 right - the registration process - is essential in getting step #2 right - the protection of you brand. There isnt room here for a mistake.
My porn client got hit with a BS trademark claim by the Three Stooges brand and we easily shot it down. The owner of the brand is a lawyer and he didnt even get the trademark issue correct...
https://www.yahoo.com/tv/news/three-...181615413.html
Three Stooges / C3 never filed their lawsuit and went away quietly.