Originally Posted by InfoGuy

Go for a quality non hyphenated .com. Forget .xyz .info and most other TLDs unless you are targeting a specific country with a commonly used ccTLD.

The bottom line is you'll either pay upfront with a premium .com domain or on the backend with lost sales, time and marketing money trying to brand a crap domain. Personally, I don't trust and would never give my credit card number to any site using .xyz, .xxx .porn or any other .shit domain.