Quote:
Originally Posted by KlenTelaris
I kind fail to see how exactly eye/face movement can give you any valuable info.
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What tracking eye movement can tell you:
1) Is the viewer more auditory or visual?
2) When did they start watching the ad?
3) At what points did the look away from the ad?
4) What part of the ad kept the viewers attention the most?
If your profile is an auditory views tgey will load you an ad tailored to that audience, etc.