For years I've had regional pricing enabled for all my CCBill websites. For those who do not know what "regional pricing" is, it's where the customer pays the converted price, not the actual join price. In other words, if you have a monthly Membership for $29.95(US dollars), depending on where in the world the customer lives that price will NOT be $29.95. It may be $32.53, or $41.94 etc.
Today I got a 3 month recurring sale for one of my sites. That 3 month recurring is supposed to be $59.95 (recurs at $59.95). But when I checked the CCBill Admin I saw what the customer actually paid and I was shocked!
He paid $69.16(Euros) recurring at $57.62(Euros)! Now what made it to ME was a whopping $73.08(US dollars). What the customer should have paid was $53.49(Euros).
So obviously you make more per transaction with regional pricing BUT I am wondering if this is suppressing sales and turning off customers? I would certainly be pissed if a website said "$59.95" but it actually ended up costing me way more than that.
So as a test I am turning OFF regional pricing for a month to see if this affects signups. What is your experience with regional pricing? Do you find it makes you more money/joins or less? Does it piss off your customers? Would you join a website that had this feature?
Thanks in advance!
