Quote:
Originally Posted by Barry-xlovecam
I would think that your back-end could remain PC compatible as your customers are media buyers.
However, to increase visibility to new customers and markets -- I would want a responsive modern-looking site. First impressions do really matter IMHO -- most people are pretty shallow.
You have a real good position for the search 'erotik ads' but that is a German term and I am guessing that is from your German text and German traffic click-through.
What's it take to cut and paste into a bootstrap template as a landing page? Buy a few images.
trafficfabrik.com/why-us.html
The responsive landing page does not have to be your index.
Just make a roadmap and phase in the changes over time.
It's real difficult to do web advertising for B2B. You could also 'bird dog' your customers -- giving some free add traffic to then as a reward for new signups from places other than Germany. Like 5M/ads free or whatever you can pay to acquire a new customer maybe its 50K/ads IDK. You have historical records of signups to annual and lifetime revenue.
I am just tossing out some approaches ...
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thanks for that´s hints but as i said I am too busy with so many other things that I can not spend time in that now.
And to get customers is also not really my problem because I´ve got more than enough and it would not be good for the network when at the end every advertiser can get only 10% of what he expects to receive.
i have here a very different philosophy and 80% of all advertisers are already since years with me.
I know that the whole thing could be MUCH bigger as it is now but as I said it is already quite big and I am on my limits (my day have only 24 hours).
i really spend most of my time explaining publishers and advertisers the difference between a CPM and a CPC network (because the difference is HUGE).
i mean you see how people like paul think about that and what kind of wrong calculation he makes based on wrong informations. he thinks a 1:300 rate is something what tubes can not make - but 1:300 is not a good CVR it it bad and every advertiser would become poor if he would have to count with such a freaky signuprate (depend on the product).
but there are not many porn products in the market anymore what makes a user buying.
on the other hand these users have much more as only porn budgets - it just needs experience and ideas to get on to them.
but it is possible and it makes sense to see a customer with his complete buying power and not only with the 0,29%.
i give you an example:
i have a customer since 3 or 4 years who is promoting online gaming (casino with play money). people get a number of coins free every day but when they are lost they either have to wait or they can buy more.
at the end of the past years we made a "life-value" calculation over the past 3 years and I was same surprised as him to find out that the best paying users we´ve send from porn sites have been WOMEN !!! in fact the conversions in total are 70% from guys but 65% of the complete revenue was from women.
i have another customer since a few years what is selling car tires when the season changes. they are spending a nice 6-digit budget every years with us and they would not do it if that would not work.
we are selling single holidays, phones, e-books and much much more.
people like paul are in their old-fashioned world - thinking that porn is only good to sell porn. but that would mean that free TV could only sell horses in a western movie.
this is not true and i proved it already.
and that is why my main energy is going into that because what we got now are not even 0,1% of the existing products what you can sell on a porn site.
my newest client will promote plastic surgery and i am 100% sure that this will work when we show titts and they sell them.
you see i have so many goals that some of them have to go at the end of the line :-)