Another detail I forgot to mention is that their service happens to be completely free.
So it's kinda like if I were to open a hamburger shop in my town that gave hamburgers away, with intention of making $$ on the beverages I sell. People would drive 100s of miles to take advantage of this new brilliant business plan I came up with, and obviously I would achieve high market share.
Then some government bureaucrats would bitch and whine that my business is anti-competitive, that I have to give customers a balanced choice of beverages, that I'm not allowed to just sell my own Mikey's lemonade.
