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There are effective ways of marketing on each. Plenty of people making a killing on Snapchat pushing their white labels, then using that money to go buy nav tabs at Exo / directly / wherever and using that money for Snapchat shout outs from girls like Gianna Nicole then rinse & repeat. There's also plenty of people still making a killing doing tube submits - as affiliates & program owners.
Neither method is "better". It just depends on what you know & how you apply that.
Of course, the best is a comprehensive strategy attacking them all effectively.
One thing remains true: there's lots of naysayers complaining often & there's people grinding it out making money.
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