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This is really a question for higher management, but why is your tech team in charge of policy decisions that affect marketing? Shouldn't it be the other way around?
Usually the way it goes is that the tech guys say "this is how it's going to be" and somebody above them has to say "no, that will damage our business reputation". If that's not happening, it should.
But meanwhile, you need to announce link-breaking news at least as loudly as they were promised not to break.
Of course, it appears that the only time I routinely used encoded links was in places (tumblr reposts and other social media) that no longer allow user edits. So, if you can't convince your guys to write the extra lines of code, that traffic is gone forever ... or rather, you still get it but I don't get paid for it. Leaves a sour taste, even if it's small.
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