Quote:
Originally Posted by The Porn Nerd
There's too much revenue at stake for them NOT to get involved. Whether MG starts out offering an Age Verification service or just develop one for their own properties they WILL come up with something. Maybe they start with their own AVS then open it up to other sites later on.
As every advertiser knows: the UK is one of the "Big 3" (Canada and the US being the other two) and therefore has some of the world's most valueable traffic. Believe me, no serious business will willingly lose 10% of their business (or more) when it could be prevented.
Exactly. I still think paysites will see a boost because of this situation. Remember, we live in a convenience-driven "I want it now!" world.
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Great point about the revenue at stake I shouldn't have taken that for granted. but man what a slippery slope...MG does indeed have the hubris to try it but if they fuck it up they stand to lose everything...and a third of their eyes is a big loss...so do they fudge it and let underage viewers in and take the risk or do they write off those eyes....Thats a good question...remember for MG its ALL about the traffic, without it and LOTS of it everything else crumbles...the traffic is the reason they could take the loss on purchases like Digital Playground and Playboy to name two of many....this will be an interesting watch....
Also I totally agree that paysites will benefit...hugely!