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If you are doing thousands of joins a month sure, no big deal. But how many Programs are still out there doing those kinds of numbers? 20? 30? 50? Chances are not that many (which is why NATS is raising their prices).
It's the mid-level Program that is more affected because their margins are forever shrinking (or so it seems). NATS should just bump the top 2-3 tiers and leave the first tier as is to help out smaller Programs. It's better than losing those clients due to shrinking margins.
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