https://bonds-newcastle-escorts.co.uk
I reworded all of the profiles as we literally had 2 or 3 sentences for each and now they're all 300 word plus. In doing so I tried to include internal and a couple of external links, generally just trying to get things to match in with googles view of the world.
Ive added in new pages to cover things such as surrounding areas so Ive got a page discussing North Tyneside, Northumberland etc (all areas in the general Newcastle location) so they should each be ranking somehow for different searches.
Other than that just some rewording of the main pages, adding in content etc
EDIT: These changes were made 2-3 weeks ago and we just kept bouncing around for a good week or so before dropping continuously for the last week.