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Originally posted by scooby doo as scooby does
You want a real doomsday scenario ?
No one outside the AVS's have actually seen the documents outlining what VISA requires of them. In fact, this may not be the end of the regulations for AVS's anyway. Supposing ultimately VISA wants URL level control (much as done with pay sites) as part of there 'brand protection' strategy (as well as the obvious CBR thing). VISA wants to be sure each individual web site doesn't use any content or practises they disapprove of when encouraging customers to use their cards. AVS's have to charge their webbies $500 to register each AVS site. That would presumably put many AVS's out of business, or at least shrink them considerably to virtually nothing. If that does happen, where do you think it goes from there ? I'll tell you, URL level control ? Affiliates may be next....... Think of the knock-on to TGP's etc.
Now that would be industry shaking, and funnily enough, if you think it right thru, probably the end results would be quite close to what the current US government seems to want but can't quite get via legal means.
I really really hope not, but in the current climate, who the hell knows.....
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Good point but don't forget that VISA isn't everything. If VISA and Mastercard eventually pull the plug, you can expect webmasters starting using check processing a lot more. And if most porn sites use check processing, surfers will get used to it quickly. I think check processing isn't working very well right now simply due to the fact that VISA and Mastercard are in the game. If they pull the plug, you can expect check processors to pop up from everywhere and the technology would probably be improved a lot ...
