L'Oréal Paris has fired its first transgender model to join the brand just days after announcing the partnership.
L'Oréal released a statement on Twitter Friday morning saying the company "champions diversity" but decided to cut ties with Monroe Bergdorf, saying her comments calling out white America's racism in a recent Facebook post are "at odds" with their values.
Bergdorf received big buzz earlier this week after L'Oreal announced her inclusion in a YouTube video ad for L'Oréal Paris True Match Foundation. But Bergdorf's excitement was short-lived.
By Friday, the company had disavowed comments the model previously made on social media, which surfaced in a report the Daily Mail published on Thursday.
The damning piece blasted Bergdorf over her comments, claiming she wrote that "all white people are racist." Spectators highlighted how her words had been misrepresented and taken out of context, with some even suggesting that the story was a deliberate attempt to downplay Bergdorf entirely.
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