http://www.wordstream.com/blog/ws/20...nt-advertising
We used html pages on affiliate accounts when I was at xlovecam. The quantity was limited.
Pop unders did not even make this chart -- the returns were so bad
Banners did but mobile banners were a lot better
Efectiveness in this context means all clicks-in/divided by tool source. What ads and promo tools most referrals clicked in from -- it was a subjective study of 3403 clicks IN the impressions were MUCH more. The goal was determining tool effectiveness leading to purchase conversion, customer acquisition costs and customer life revenue.
For privacy and proprietary data reasons I will not tell you what websites they are on -- that is none of your fucking business -- is was stupid to ask that unless it was in challenge, ignorance or arrogance.
But these findings are relevant to adult webcam ad strategies. These are not global industry numbers but the ratios of CTR and effectiveness might apply to other adult industry segments.