|
You need to know your lifetime customer value (revenue - attributable costs) to pay a pps that makes sense.
A fixed percentage rev-share is always going to be a known cost, but you have to know your costs.
This is why sponsors end up shaving affiliate sales.
If you word the offer 'Lifetime' Rev-share then it is in perpetuity. At cam site, 1/3 of affiliate lifetime rev share is lost in 'slippage' -- the customer makes a new account (lost password, model stalking) and no effort is made to track the source -- the site just grabs the money.
|