Quote:
Originally Posted by Barry-xlovecam
It's called slippage (sort of).
The sponsor gains name recognition you get squat for that.
This has been around in sales for eons. A salesman can be free advertising for a product when he doesn't close the sale -- introducing both the product and the seller's name (brand) to the consuming public.
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That sounds like what a corporate machine would do. Pay people to sit around a table and devise plans to eek out dollars here and there. Interesting.
So sponsors do this for that reason then, and not because the affiliates want to have better ratios?
Am I wrong, when I thought that for the most part, affiliates wanted better "click through" ratios, and would risk the "slippage" for the ratios?