|
Your question is an interesting one. I do not understand why no one has commented.
I don?t have any data to support one way or the other, nor the ability to do a b testing, which I am sure someone will suggest. But, alot of times, the answer we seek can be found by following the money. I had the same question as you a few years back. I just went around to some of the big name sites and studied their join pages. I found that most of them have links or selectable choices for the price point and membership options on the page already.
I took it one step further on my sites, When a potential customer clicks a certain price point, They still get the other options on the form?s dropdown. It took a lot more time to do, and like I said, I don?t have any data to support a claim one way or the other, but I feel like I did it the best I could, and I am doing alright.
My opinion, is that it?s nice to know what I will be paying if I were to sign up. I don?t know of anyone who shops at a store, puts things in their cart without knowing the price, and heads to checkout and waits for a surprising total on their bill.
|