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It's not about serps anymore it's about tube sites, for us as a company with a brand we need to control how that brand is used one affiliate, asked me something and I was fair, he asked me if he could transfer the domain, but maintain the site with his affiliate, he wouldn't promote other programs on the site and I get the final say so. This is reasonable, he's also going to expand on other keywords besides our brand, and is purchasing domains for that, and putting those in his name as they don't contain a trademark.
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