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Google is pretending to be moral by pushing porn aside (sfw search terms) and making public statements about how they don't like it etc...
But they're not taking it away completely because they would lose money. So, instead they push it further and further away and then test to see if they lost any traffic to bing/yahoo/duckduckgo and then if they do, adjust. They're pushing it right to the line and one day they may have people fed up and looking for a pure porn SE so that it doesn't take time to find what they want.
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