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$5cpm is the going rate for North American IP based traffic. Our previous buyer was paying more than that, and paid continously for the past 3 years.
Most traffic sellers base their counts on raw hits; we do it by uniques, which may make the price look a little higher, but I think leads to a better deal for the buyer.
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AdultAdBroker - Buy and Sell Your Flat Rate Banners, Links, Tabs, Pops, Email Clicks and Members' Area Traffic - updated Sept 2025
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