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Here’s another reason why the GDPR might be a thorn on affiliates’ side: cookies.
One of the most powerful tracking tools available online will be that much harder to use in Europe.
Identifying an individual per device used will be considered personal data.
You will need explicit consent from the user to be lawful. Or just stop storing cookies altogether.
Explicit consent can be obtained through an opt-in box. But that’s not all: subscribers must be able to opt-out as easily, which is reminiscent of email spam rules requiring a hassle-free unsubscribe process for newsletters.
The affiliation world isn’t coming to a screeching halt, though — it will only need to adapt and be more transparent about its practices in Europe.
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Jesus. I thought the Eurocrats were going to simplify their insane cookie law, not make it even more draconian and stupid. It might actually be easier running adult affiliate sites from the UK soon. And how will the UK age verification law get past this EU no personal data requirement?