Quote:
Originally Posted by The Porn Nerd
Less revenue for sure.  |
i donīt see it like that.
we are cleaning up since december trying to comply with the rules and yes that is a huge kick in the ass for the moment.
as we are not doing CPM (god thanks) we have to live with a lower CTR but I can see already on some complaint campaigns and advertisers feedback that the conversion rates went up a lot.
so at the end of the day we will sell less clicks for a higher price because with a higher quality it is possible.
on the long run i do not see a very big problem in that - it will help to keep users on the websites and make them return and a returning user is a trusting user - trust is helping ads to sell.
I think that we are back to old revenues in march.