Originally Posted by davidCRM

hootsuite is great for scheduling and posting on multiple platforms
use klout to see how much of an influencer you are

first and foremost draw out your goal. is it strengthening brand or making conversions? if the latter, are you going for getting new users or you want to do it retentive? (ie. keeping current users at buzz, getting back old users). All these paths need Very different tactics on social media.