Quote:
Originally Posted by NewNick
Come lets not be cagey - you are happy to tell folks all about how great your system because it is free.
But when it comes to the tricky question of what then is the business model - how do you generate revenue - then you are worried about if this is the wrong place to do it.
So - some companies are being criticised for not saying how much their service will cost - you say yours is free, but wont say how it will be funded.
You think that everyone will sign up blindly ?
You think that companies will be happy to risk their businesses without asking these questions ?
Actually maybe you are right - there are some very stupid people around here. Can you believe that some of them actually run adult businesses !
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AVSecure- Why we are Free
We have had questions from several sources asking why we have decided to provide the AVSecure age verification solution as FREE to both merchants and consumers and I am happy to share our reasons and logic.
We have been close to the topic of age verification for nearly 6 years, which has allowed us time to create a world-class solution and to define what we believe is the correct strategy for a sustainable commercial product.
Offering the service FREE to merchants optimizes adoption, which will provide a better federated user-experience for consumers. By also giving consumers numerous FREE choices of verification such as mobile, credit and debit card, address check, government ID etc., we minimize access friction and ensure maximum adoption.
In addition to the more standard verification methods we have the exclusive ?Age Verification Card? for consumers that are either unable or unwilling to enter any personal information.
The Age Verification Card can be obtained at up to 50,000 retail stores across the UK including major supermarket chains. The card allows face-to-face age verification to be completed at the point of sale. If the consumer appears to be over 18 no additional proof is required. The card bears a unique, single use number that can be entered by the consumer as proof of age for registration with AVSecure. Of consumers unwilling or unable to enter any personal data, this allows them to easily and privately verify their age, without any associated identity information.
The Card adds significant advantages for protecting consumer privacy and identity and enables site operators to offer the most comprehensive choice to all their users.
The Age Verification Card will carry a fee of £10 to cover its production, distribution and retailer fees and provide a margin for AVSecure after costs and VAT are considered.
The free-to-consumer methods are expected to represent the lions share (90%+) of the verification process, at a typical cost of 15-20p per consumer. The substantial overall cost arising from this will have an offset from the margin we make on the consumers who choose to verify anonymously, by visiting their local store and buying the Age Verification Card.
We believe that having millions of AVSecure users on a globally distributed blockchain has inherent value and allows us to market the solution to other sectors requiring age verification such as online games, alcohol sales and many other restricted goods and services. For these reasons we are comfortable providing the financial backing required to deliver a truly safe, trusted and reliable product.
The blockchain structure also allows the possibility at some time in the future, to introduce the micropayments platform we have long discussed, which we envisage the industry will benefit from. The ?plumbing? will already be installed, with both the merchant and the consumer.
AVSecure is independently funded and adequately supported to allow global growth
I hope that makes our commercial strategy clearer but if you have further questions please don?t hesitate to contact me.
Steve.